Many small businesses and entrepreneurs shy away from publicity because they think they need to have a big budget or be a major company to get media attention. This is not the case. In fact, small businesses and entrepreneurs can often benefit the most from media exposure.
Getting your name in the news can help you to build your brand and gain new customers. It can also help you to build links back to your website. And the best part is, you don’t need a big budget or a public relations firm to get media attention.
All you need to do is respond to reporters’ queries. By providing them with information and quotes, you can help them to write stories that will be of interest to their readers. If your reply is quoted or used in the story, you’ll get a link back to your website.
What is HARO?
HARO, or Help a Reporter Out, is a fantastic resource for both public relations and link building. Essentially, it’s a platform where reporters and editors can post queries seeking sources for upcoming stories, and sources (including business owners, entrepreneurs, and bloggers) can reply with information and interviews that can help the reporters.
HARO link building can be an incredibly valuable tool for getting publicity for your business. When you see a query that matches your business or expertise, you can pitch the reporter with a brief pitch and proposed interview. If the reporter likes your pitch, you may be quoted in the story or even appear on TV or radio. Pitching reporters can be a great way to get your business in the news, and HARO makes it easy to find reporters who are looking for sources.
HARO can help you build links to your website. Whenever you provide information or an interview to a reporter, you can include a link to your website as a source. Not only will you get valuable links, but you may also get traffic from people who read the story.
Links from HARO are high-quality and high-authority, and they can help improve your website’s search engine ranking. In addition, links from HARO can help you attract more visitors to your website.
If you’re looking for ways to improve your website’s search engine ranking, or you’re looking for ways to attract more visitors, then HARO is a great resource that you should consider using.
HARO Best Practices
HARO is a great way to get publicity and links for your business, but it’s important to pitch wisely. Make sure your pitch is relevant to the story, and be sure to offer valuable information and insights to reporters. If you can provide quality information, you’ll be more likely to get publicity and links from HARO.
Remember, you’re competing with other businesses for the attention of reporters, so make sure your pitch is interesting and relevant. And, be sure to follow up with reporters once they’ve published your story. Thank them for their time, and let them know how you’d be interested in working with them in the future.
If you’re a business owner, HARO is a great way to get publicity for your business. All you need to do is sign up for a free account, and then you can start submitting queries to reporters.
In addition to getting publicity, HARO can also help you to build links. When you’re quoted in a story, you can include a link to your website. This can help to improve your website’s SEO and can result in more traffic.
So, if you’re not already using HARO, be sure to check it out. It’s a great way to connect with reporters and to get your business in the news.