Backlinks are an essential part of SEO. They can help you increase your page and domain authority, leading to higher search engine rankings. However, more than having one link pointing to your website from a high authority, a relevant domain is required. This is why it is critical to diversify your backlink sources.
It’s not a one-size-fits-all strategy
Having a variety of different link types is vital for building a successful SEO strategy. While some links have more SEO weight than others, you should always aim to have diverse backlink sources. For example, if you’re targeting a specific industry, you may want to get from the best place to buy backlinks or relevant sites. That way, you get a relevancy signal that Google is looking for when deciding which websites to show up on the SERPs. Similarly, it would be best to diversify your anchor text by including a wide range of keywords and phrases. This includes naked URLs, generic/ zero anchor text, branded anchors, and LSI keywords (variations of your target keyword).
Link building is a long-term strategy
Link building is a long-term strategy that has much to do with improving your search engine optimization health. Links are one of the significant ranking factors that Google uses to assess your website’s performance. When done well, link building can be a great way to improve your search engine ranking and drive referral traffic to your website. However, this strategy shouldn’t be used as a substitute for other, more effective SEO strategies. To build a successful link-building campaign, you must develop high-quality content that people cannot help but link to. This content should offer value to your audience, niche, and community in some way. Once you’ve got the right content on your site, you can start targeting other websites in your industry willing to share your content. This can be through paid placements or outreach.
It’s not a quick fix
One of the essential facets of your SEO strategy is diversifying your backlink sources. Google can change its algorithm anytime and wipe out your hard-earned traffic, so having an additional traffic source is essential. Fortunately, there are several ways to do this. Content repurposing is most important, but building links from various sources is crucial. To start, try to get links from other sites related to your niche. These sites can help boost your page authority, a significant ranking factor for Google. You can also ask websites in your industry to add your website to their resource pages. For example, you could find a blog post discussing a health and fitness topic and contact the author to add your site to the list. This way, you get a backlink from a relevant area and build your domain authority simultaneously. It’s a simple task, and it can result in great results.
It’s not a one-time thing
In the SEO industry, diversifying your backlink sources has become essential to link building. It’s not a one-time thing; you should do it every month, if not more frequently. The value of backlink diversity lies in its ability to get diverse links from different sources, including niche-relevant websites and high-authority referring domains. This can give you a significant boost in rankings and search engine visibility. Generally, it would be best to earn as many backlinks from high-authority websites as possible. However, ensuring that the referring domains are relevant to your website and niche would be best.