Lucky draws can be one of the most effective ways to engage your customers on a regular basis. However, marketers and companies still need to understand the key strategies that go into planning and executing the perfect competition. Conducting an effective lucky draw will be a waste of time and have a low return on investment. In this article, we have compiled a list of strategies that you should adopt for your next successful competition.
- Understand your target audience
Understanding your target audience is the first and foremost step of conducting a lucky draw competition. For example, if you are a cosmetics company, you are more likely to target younger women. When you get your target audience right, you can then design the right type of competition and provide suitable rewards. Furthermore, since most of the modern competitions take place online and gather an audience from all parts of the world, you might also want to research across multiple geographies.
- Design suitable rewards
When you have decided on the right type of audience, you will have to design suitable awards. For example, if you are trying to attract younger women to your cosmetics line, you would not put a geography book as a lucky draw winner prize. Likewise, rewards not only depend on the type of audience but also on your budget limitations and company and government regulations.
- Set a solid marketing plan
- Spreading the information about your lucky draw event is also a crucial step for its success. There are tons of tools and technologies that allow you to market to a well-defined audience. Likewise, you can set eligibility requirements such as compulsory like and share of Facebook and Instagram posts.
- Make sure the participation is easy and straightforward
Designing a fairly simple method of participation can be a make or break for your competition’s success. If participating in the event requires multiple registrations and tons of likes and shares, people will get turned off. Hence, maintaining the right amount of balance between simplicity and complexity is a good practice.
Successful Lucky Draw Events with Our New Software
For your next Singapore Lucky Draw, our newly designed intelligent software will be an instant hit. Our software runs on an intelligent model which ensures no duplicate entries and hence a fair and transparent competition. The event process is straightforward for both the hosts and the participants. Furthermore, we do not charge any fee and ask for registrations. You simply enter the name of the participants and spin the wheel and our software will come up with a random result. For multiple levels of selections, you can also reset the wheel.