The right platform can make a significant difference when running influencer marketing campaigns. Choosing the right one for your brand can save time, boost ROI, and ensure your campaign is successful.
A good platform will also provide essential insights into the effectiveness of your influencer marketing campaigns, so you can better construct future initiatives. It should track spend and analyze performance across influencers, platforms, and campaigns.
Know What You Want
Before choosing an influencer marketing platform, you need to know your goals. This will help you efficiently select a solution for your brand and fulfill those goals.
You should also consider the type of influencers you want to work with. If you’re a beauty brand, your focus will likely be on Instagram and YouTube influencers with large followers.
If you’re a video game company, your audience might be more interested in Twitch influencers with smaller followers.
A good platform, like valuedvoice.com, for instance, may easily connect with like-minded artists and manage their connections and campaigns in one. You should be able to monitor the effectiveness of your marketing and online sales using it as well.
Some platforms have extensive databases of influencers, but it’s essential to ask whether the database is filtered to exclude inactive or suspicious accounts.
Do Your Research
Choosing the right influencer marketing platform for your brand is an important decision. It can make all the difference in your results and overall ROI.
For starters, decide your business goals before you search for an influencer marketing solution. Knowing your company’s needs and budget will help you narrow down the list of options.
In addition, you should ask about the analytics and metrics the platform provides. Ideally, the platform will provide insights into all social media channels and give you access to crucial stats such as engagement rates, audience demographics, etc.
The right influencer marketing platform can save you time and money by letting you quickly connect with well-aligned creators, easily manage relationships, and calculate the ROI of your campaigns. Choose a scalable platform for future campaigns to ensure your brand’s success.
Ask Questions
Having a list of questions to ask an influencer before you collaborate is a good idea and ensures that you choose only the best possible partners for your brand. This will save you much time in the long run and avoid making costly mistakes later.
Answering these questions will give you a good idea of how much the influencer knows about your brand and its values. It will also help you decide if they fit your campaign and brand identity well.
Another critical question to ask is what kind of content they create. You want to partner with someone with a clear idea of what content they want to produce that matches your brand and your audience’s interests.
Get a Demo
There are many different influencer marketing platforms, and choosing the right one for your brand depends on your company’s needs. Luckily, some offer free demos, so you can get a feel for how the platform works before you commit to it.
Generally, these demos will include a show-and-tell format where an expert will walk you through the platform and answer your questions. They also often feature customer references on the website, which can be helpful if you need clarification on whether the medium fits your company.
Influencers are crucial to a brand’s social media strategy, and choosing the right platform can make it easy to connect with your audience and measure success. Look for a platform that allows you to manage your campaigns efficiently and communicate with influencers from a single dashboard.
Emplifi offers a powerful influencer marketing platform that helps brands discover, vet, and manage top content creators to boost their reach and engagement. The platform also provides GDPR-safe data to find and amplify authentic influencer voices easily.
